with @guyraz @smc90
For better or for worse, we tell the stories of entrepreneurs as one of the mythical hero's journey: that's there's a call, a test, a destination... But are we indulging in hero worship or failure porn? Where does and doesn't optimism come in for building? Storytelling IS business -- whether it's a company or a community or a product or a movement -- and is not just about the stories we tell others but the ones we tell ourselves.
