Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presence
n this audiobook I will teach you the basic principles of proper writing for the web with the aim of immediately improving the quality of your articles, posts and content published online.
You'll get a "toolbox" to keep handy when, for pleasure or work, you have to put your hands on the keyboard and write.
INDEX OF TOPICS
The challenges of online writing
SEO Copywriting
Keywords
The outline and pre-writing phase
Starting to write
The rewriting phase
The stated goal of your article
Finding inspiration with SWOT analysis
Brainstorming: the "brainstorm"
Mind maps
The BLOT structure
The BLOB structure
The BLIM structure
The tone of voice
The gift of synthesis
Bulleted and numbered lists
Punctuation and formatting
Style issues
