The Innovative Animal

🏅Award-Winning Book
🥇 Best launch on Amazon (September 2023)
"The journey to enlightenment and fulfillment begins with the first step of understanding. The deeper you delve into wisdom, the closer you come to the light of true fulfillment."- by Digital Transformation Manager & Innovation Professor: Nizar M. Benazzouz, PhD
Picture a world where newness is everywhere and nothing is casual or stable ! Through this audiobook, you will be exploring how everything around us, inert or animated, is connected in surprising ways. To achieve this ambitious goal, we will focus on the creative/destructive concept of innovation by:
Redefining the vast ocean of innovation beyond the typical business and technological boundaries, to include any natural or human, physical or mental creation serving a purposeDiving into the deep waters of "change", and how this fundamental concept is intertwined with the existence of everything & everyoneChallenging and superposing western science and progress (quantum physics, industrial revolutions, etc.) and eastern philosophies and beliefs (Yin & Yang, religions, etc.) to build a comprehensive picture of why and how new objects and concepts come to beExploring the five components of the timeless innovative pattern: Need, Motivation, Creativity, Technology and Value.Providing a thought-provoking outlook into the state-of-the-art of modern human societies and where the wind of change seems to be leading us as individuals and a species.BONUS: Demonstrating how you are subconsciously innovating your reality every second and how to take control of this process to your and others’ benefit.