Most strategies fail, with estimates suggesting up to 90% of them do. Yet, traditional management textbooks insist on the correctness of the classical strategic school, claiming it is simply being applied incorrectly.

But can you trust a method that fails 70% of the time? The author of this mini-book believes the answer is no and offers an alternative perspective on strategic thinking.

Svyatoslav Biryulin disagrees with most of the “obvious truths” about business strategy:

– that a business exists to earn profits.

– that strategy is a means to an end.

– that strategy is a way to achieve goals

– that strategy is a game we must win

Svyatoslav offers a different perspective on business strategy.

This isn't a strategy textbook or a step-by-step guide. It's a collection of groundbreaking insights from a person with 30 years of experience, aimed at sharpening your strategic thinking.

Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has served as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.