specialises in strategic marketing and has worked in more than 30 countries around the world.
Menna Abu Zahrahar citeretfor 2 år siden
member of the Chartered Management Institute, the Institute of Consulting, the Chartered Institute of Marketing, a Fellow of the Institute of Leadership and Management and a Fellow of the Royal Society of Arts.
Menna Abu Zahrahar citeretfor 2 år siden
Most of what I have written in the following pages I have learned from my own mistakes. My best qualifications are not my academic and professional ones but those gained by having been there, done it, got it wrong and then sometimes got it right.
Menna Abu Zahrahar citeretfor 2 år siden
you read this guide, bear in mind that nothing in it is absolute
Menna Abu Zahrahar citeretfor 2 år siden
Each idea needs to be adapted to your own circumstances and ethos
Menna Abu Zahrahar citeretfor 2 år siden
My inspiration for this book comes from the hundreds of people I have worked with and advised in the creative industries over the years.
Menna Abu Zahrahar citeretfor 2 år siden
The Creative Industries turn creative talent into income streams for the owners of the intellectual property that this talent creates.
Menna Abu Zahrahar citeretfor 2 år siden
Just as Britain led the Industrial Revolution, Britain is now a leader in the Creative Industries and that’s why the British Government is supporting this growing economy
Menna Abu Zahrahar citeretfor 2 år siden
It’s big business which needs both T-shirts and suits.
Menna Abu Zahrahar citeretfor 2 år siden
Some of my most recent work has been with the Creative Advantage project on Merseyside.
fb2epub
Træk og slip dine filer
(ikke mere end 5 ad gangen)