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Ash Maurya

"Life's too short to build something nobody wants."I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.That is my mission and reason for being.

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Вадим Мазурhar citeretfor 2 år siden
We are living in an age of entrepreneurship.
Вадим Мазурhar citeretfor 2 år siden
So, what separates successful startups from unsuccessful ones is not necessarily the fact that successful startups began with a better initial plan (or Plan A), but rather that they find a plan that works before running out of resources.
Вадим Мазурhar citeretfor 2 år siden
Most of the answers lie outside the building—not on your computer, or in the lab. You have to get out and directly engage customers.
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