Frank Kern

1,000 new magazines are published each year.

However, do not think that you have to be another Oprah Winfrey to publish a successful magazine.

since they don’t have money or fame to promote themselves, they must use a different approach niche marketing.

Niche marketing occurs when you advertise to a more specialized audience

You can make niche marketing even more powerful if you find niches within niches. Sound confusing? Well, it isn’t really

With that being said, how does a person decide what niche they should center their magazine around?

Now, if this seems strange to you, it might be because you’re more inundated with doing things the hard way… spending hour after hour researching magazines that are already in circulation

Well, you don’t need to worry about doing this right now, because what’s more important is identifying your market. Once you have identified your market, you can then decide how you’re going to work against your competition.