Excerpt from CHAPTER FOUR:

Don't make your passion into a business
What you love will not make you rich, it will not make you sell, if there is no demand on the market. This is one of the biggest mistakes a person can make in a business.
Differently, find something that sells well on the market, something for which there is demand on the market and make it your business. Consequently to this, fall in love with your business and put passion in it.

“Don't make your passion into a business but make your business into your passion.”

Warren Wake