Eric J Scott

Social media bridges the gap between introducing yourself to potential customers and turning them into brand-loyal evangelists. It awards you a platform for building trust by forging strong connections with customers.

It gives you the opportunity to establish the credibility and authority of your brand before people can trust you enough to buy from you.

What are the most compelling hopes, fears, and dreams of your target audience? What are the fundamental problems in their lives? How can you solve those problems and make their lives slightly easier?