It seems as if no company, executive, or institution truly understands how to survive and prosper in the internet age.
Except Google.
Menna Abu Zahrahar citeretfor 2 år siden
WWGD? What would Google do?
Menna Abu Zahrahar citeretfor 2 år siden
no longer marketing but conversing.
Menna Abu Zahrahar citeretfor 2 år siden
We have shifted from an economy based on scarcity to one based on abundance.
Menna Abu Zahrahar citeretfor 2 år siden
The control of products or distribution will no longer guarantee a premium and a profit.
Menna Abu Zahrahar citeretfor 2 år siden
Enabling customers to collaborate with you—in creating, distributing, marketing, and supporting products—is what creates a premium in today’s market.
Menna Abu Zahrahar citeretfor 2 år siden
The most successful enterprises today are networks—which extract as little value as possible so they can grow as big as possible—and the platforms on which those networks are built.
Menna Abu Zahrahar citeretfor 2 år siden
Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Menna Abu Zahrahar citeretfor 2 år siden
Google’s founders and executives understand the change brought by the internet.
Menna Abu Zahrahar citeretfor 2 år siden
That is why they are so successful and powerful, running what The Times of London dubbed “the fastest growing company in the history of the world.”
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