Chris Guillebeau

almost every hustle idea that’s worth pursuing shares three qualities. You want your idea to be feasible, profitable, and persuasive.

High-potential ideas have characteristics like these:

• A simple path to turn the idea into reality that you can describe in one sentence

• Something that you know how to do or can easily figure out

• Solves a problem or makes someone’s life easier in a specific way (and that they will be willing to pay for)

• Is low maintenance and easy to deliver without a ton of preparation or follow-up

• Will bring in income not just once but on a recurring basis

When considering different side hustle options, pass over ideas that are merely interesting. Choose high-potential ideas instead!

Try applying this mode of thinking wherever you go. Whenever you encounter groups of people, ask yourself What do these people need or want? And as you go through daily life, ask yourself, What opportunities are lying in wait for someone to profit from? In other words, look for ways to transform your ideas into valuable assets.