Michael Foley

Brain scans have shown that high-end brands evoke the same neural response as religious images; that, shocking and lamentable though it may be, an iPod has the same effect as Mother Teresa.

Never have ads been more inclusive. Having learned the lesson of the Jesuits – get them early and you have them for life – the ad has already colonized childhood and will soon be seeking techniques for establishing brand loyalty in the womb.

Never have ads been more inclusive. Having learned the lesson of the Jesuits – get them early and you have them for life – the ad has already colonized childhood and will soon be seeking techniques for establishing brand loyalty in the womb.

Never have ads been more inclusive. Having learned the lesson of the Jesuits – get them early and you have them for life – the ad has already colonized childhood and will soon be seeking techniques for establishing brand loyalty in the womb.

Never have ads been more inclusive. Having learned the lesson of the Jesuits – get them early and you have them for life – the ad has already colonized childhood and will soon be seeking techniques for establishing brand loyalty in the womb.

In fact he refused to answer any metaphysical questions, not because he himself did not speculate but because such speculation was unhelpful: ‘It is as if a man had been wounded by an arrow thickly smeared with poison, and his friends were to procure for him a physician, and the sick man were to say, “I will not have this arrow taken out until I have learnt the name of the man who wounded me”.’

However, like Buddha, he believed that drives may be controlled by being understood: ‘An emotion ceases to be a passion as soon as we form a clear idea of it.’

‘If salvation were readily available and could be attained without great effort, how could it be neglected by almost everyone? All that is excellent is as difficult to attain as it is rare.’

The perfect combination of travel and shopping, however, is the luxury cruise. In fact, since the cruise experience also involves constant entertainment and pampering, the cruise ship is the perfect symbol of the contemporary age – an enormous, mobile pleasure palace conveying outsize infants in pastel leisurewear round a series of shopping venues.

The new infantilism has contributed to the growing sense of self-importance and entitlement, the diminishing sense of self-awareness and obligation and the increasing recourse to resentment and outrage. Big Baby is frequently red in the face.