IT’S THE PRECIOUS CONNECTION between you and whoever buys what you sell
zanyar baezhar citeretfor 2 år siden
The connection is made online, in person, by phone, by mail, at a show, on a sign, by hearing, by reading or by seeing. It lasts from the moment the customer learns about you until he or she gets enticed away from you by a cagier guerrilla
zanyar baezhar citeretfor 2 år siden
marketing really is—an entire experience. Your job as a guerrilla: Make every single moment of the experience satisfying, simple, and worthwhile for the customer. When you do that, you’re truly a practitioner of guerrilla marketing
zanyar baezhar citeretfor 2 år siden
from you by a cagier guerrilla. But if you’re a guerrilla, that probably won’t happen to you. You know what guerrillas know—that you knock yourself silly winning a customer, and you don’t lose that customer no matter what. That means you realize that the precious connection comprises what
zanyar baezhar citeretfor 2 år siden
Marketing is—the precious connection between you and whoever buys what you sell
zanyar baezhar citeretfor 2 år siden
Marketing really is—an entire experience
zanyar baezhar citeretfor 2 år siden
That ability to change is part of the DNA of guerrilla marketing
zanyar baezhar citeretfor 2 år siden
There are two other parts to that DNA: The first is the ability to operate according to a very simple plan. Everybody can do that. The second part is committing to that plan
zanyar baezhar citeretfor 2 år siden
Marketing without a plan is like going into battle under a commander who says: “Ready . . . fire! . . . aim
zanyar baezhar citeretfor 2 år siden
It simplifies a seemingly complex topic. 2. It works every time if you do it righ
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