Eric Scott

Social media bridges the gap between introducing yourself to potential customers and turning them into brand-loyal evangelists. It awards you a platform for building trust by forging strong connections with customers.

It gives you the opportunity to establish the credibility and authority of your brand before people can trust you enough to buy from you.

What are the most compelling hopes, fears, and dreams of your target audience? What are the fundamental problems in their lives? How can you solve those problems and make their lives slightly easier?

Social media is excellent from the perspective of creating positive social signals for your brand.

Your open rate is the term given when people on your email list open your email. The rate is usually given as a percentage. For example, if 4 people are on your list and 1 person opens it, then your open rate is 25%. Your click through rate (CTR) is the number of users who clicked on the link in your email.

Role-based email address is an address that starts with sales@, info@, press@ or any other description which reveals that messages you send to the address may be seen by or forwarded to more than one individual.

Rich email content is using advanced technology such as are videos, podcasts and other email matter that subscribers can view without leaving their inbox

Sometimes you will see the term 50/50 split test. It means that you subject half of your subscribers to a version of an email or landing page and the next half to a different version or landing page and comparing to see which version does betters. This is to help guide you in future objectives.

Share With Your Network

Share With Your Network (SWYN) means that subscribers can add content from your email to their social media platform so that family, associates and friends in their network can view it

Swipe file is a file of your highly performing emails, calls to action, landing pages, subject lines and other elements that you refer to for inspiration and knowledge.