Eric Scott

Social media bridges the gap between introducing yourself to potential customers and turning them into brand-loyal evangelists. It awards you a platform for building trust by forging strong connections with customers.

It gives you the opportunity to establish the credibility and authority of your brand before people can trust you enough to buy from you.

What are the most compelling hopes, fears, and dreams of your target audience? What are the fundamental problems in their lives? How can you solve those problems and make their lives slightly easier?

Social media is excellent from the perspective of creating positive social signals for your brand.

Your open rate is the term given when people on your email list open your email. The rate is usually given as a percentage. For example, if 4 people are on your list and 1 person opens it, then your open rate is 25%. Your click through rate (CTR) is the number of users who clicked on the link in your email.

In the world of email marketing, ESP does not refer to extrasensory perception. You do not have to be telepathic to be a great marketer. ESP is the abbreviation for Email Service Provider.

✓ Your image storage is only 5 MB. To counter this, you can buy more storage space

✓ Email, Telephone and Live Chat Support are available. On Saturdays, for a few hours, you will obtain email and live support. This is a plus as most companies do not offer support on weekends.

The company offers additional services such as Social Pro a resource tool that can collect public data about your subscribers such as social sites, age and gender.

Hubspot Academy
The website is academy.hubspot.com. After gaining knowledge from your training, you can become certified. There are various levels of certification.