Jeremy Kourdi

John F. Kennedy’s phrase: “Ask not what your country can do for you, but what you can do for your country.”

Louise Kourdi, whose diligent resear

Marshall Cavendish, whose patience, energy, and expertise are much appreciated.

clients and past employers

These include a willingness to experiment and take a risk.

This seems to happen because many of the businesses display energy and entrepreneurship—a restless desire to do well and stay ahead of the competition

blueprint copying,” which takes the whole idea and all its details and then replicates it elsewhere, or by “idea stimulation,” where the details are unknown or adapted but the gist of the idea is applied.

award-winning book

To add value and help customers

how that information is used to build competitive advantage