Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off.

The book helps you:

Create a brand with meaning
Reinforce it with the right touchpoints
Hone your brand's unique story
Share it through engaging content
Cultivate a sense of community
Craft a coherent experience
Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise—and win a place in the hearts and minds of your customers.

Nick Westergaard