Zach Bohannon

The Pixar Pitch formula is simple on the surface. But it’s deceptive as once you try creating one, you’ll realize how difficult it is to come up with a killer story idea.

Once upon a time___________. Every day, ___________. One day ___________. Because of that, ___________. Because of that, ___________. Until finally, ___________.

That’s it. Take your ordinary character and extraordinary situation and run it through the Pixar Pitch template. Create three versions and see which one you like best or the one that others like best.

According to Snyder, the most important aspect of the title is that “It says what it is.” Forget being cute or clever and tell the reader exactly what she can expect.