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Richard Thaler

Citater

Davidhar citeretfor 10 måneder siden
people are most likely to need nudges when decisions require scarce attention, when decisions are difficult, when people do not get prompt feedback, and when they have trouble translating aspects of the situation into terms that they can easily understand.
Davidhar citeretfor 10 måneder siden
Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
Davidhar citeretfor 10 måneder siden
many people will take whatever option requires the least effort, or the path of least resistance
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