John Simmons

You know a brand has really arrived when it sneaks into everyday consciousness like that.

Starbucks is a phenomenon. A very successful and surprising one. Perhaps that is why it arouses antagonism and envy among many people, while inspiring affection and loyalty among many more.

After the New Orleans devastation, Starbucks partners voluntarily contributed their own efforts to help get the city back on its feet again.

very year European baristas go to African coffee plantations to understand and contribute to the efforts of those communities. US partners go to plantations in Costa Rica, Asian partners to Indonesia. Farming support centres help African farmers with agronomy training, aiming to achieve higher yields of better coffee.

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