en

Philip Kotler

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations."He is the father of Marketing Management". (Wikipedia)

Bøger

Citater

Yohannes Goitomhar citeretfor 9 måneder siden
The aim of advertising is not to state the facts about a product but to sell a solution or a dream. Address your advertising to the customers’ aspirations.
Yohannes Goitomhar citeretfor 9 måneder siden
Ferrari automobile delivers on three dreams: social recognition, freedom, and heroism.
Yohannes Goitomhar citeretfor 9 måneder siden
The best advertising is done by your satisfied customers.
fb2epub
Træk og slip dine filer (ikke mere end 5 ad gangen)