Practical Change Management for IT Projects

Exercise – developing a three-pronged change strategy
For your project, answer the following questions:

What are two facts you can tell your stakeholders that will appeal to their intellectual desire to change?
How can you demonstrate the need for change in two ways that will appeal to your stakeholders' emotions?
What are two things you can do that will make it easier for your stakeholders to adopt the change?

at your program and ask yourself:

Am I addressing people's intellectual concerns and providing them with data that will increase their rider's will power?
Am I addressing people's emotional concerns and conducting activities that will motivate their elephant to move in the direction of the change?
Have I smoothed the path so that it is easy for people to adopt the change?

The Heath brothers found that a three-pronged approach helped people successfully adopt change. These three prongs are represented by the following:

The Rider: This is the intellectual side of people and is responsible for maintaining their will power
The Elephant: This is the emotional side of people
The Path: This is the process people have to follow to make the change

He recommends a See – Feel – Change approach

One implication is that companies should use a range of tactics in conjunction to engage their employees as early as possible. They ought to base their tactics on the type of transformation they are planning and the methods to which their employees will respond best.

The application of a structured process and tools to enable individuals or groups to transition from a current state to a future state, such that a desired outcome is achieved