The Four Steps to the Epiphany Successful Strategies for Products that Win
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Earlyvangelists are a special breed of customers willing to take a risk on your startup’s product or service because they can actually envision its potential to solve a critical and immediate problem— and they have the budget to purchase it.
Steven Halimhar citeretfor 6 år siden
successful startup solves this conundrum by focusing its development and early selling efforts on a very small group of early customers who have bought into the startup’s vision.
Steven Halimhar citeretfor 6 år siden
Develop the Product for the Few, Not the Many
Steven Halimhar citeretfor 6 år siden
turning the founders’ initial hypotheses about their market and customers into facts.
Steven Halimhar citeretfor 6 år siden
had a solution in search of a problem
Steven Halimhar citeretfor 6 år siden
They had developed a great product, but they had neglected to spend an equivalent amount of time developing the market
Steven Halimhar citeretfor 6 år siden
build a repeatable sales road map for the sales and marketing teams that will follow later. The sales road map is the playbook of the proven and repeatable sales process that has been field-tested by successfully selling the product to early customers.
Steven Halimhar citeretfor 6 år siden
For a startup to succeed, Product and Customer Development must remain synchronized and operate in concert.
Steven Halimhar citeretfor 6 år siden
In short, in big companies, the product spec is market-driven; in startups, the marketing is product-driven.