How Star Wars Conquered the Universe

There was a time between the trilogies when Star Wars lived on the geeky fringes of society. No longer.

Arizona. When he was seventeen, James was drafted and became that rarest of World War II veterans: a Code Talker. He was one of five Code

but in the crimson of a setting desert sun he seemed almost timeless.

the elusive spirit of 1977, just for a moment?
Well, not exactly

palpable

Star Wars had become the one movie series for which it is always perfectly acceptable in modern society to discuss spoilers. (Vader, by the way, is Luke Skywalker’s dad.)

I am the father of our Star Wars movie world—the filmed entertainment, the features and the television series,” he said in 2008. “I set them up and I train the people and I go through them all. I’m the father; that’s my work. Then we have the licensing group, which does the games, toys and all that other stuff. I call that the son—and the son does pretty much what he wants. Then we have the third group, the holy ghost, which is the bloggers and fans. They have created their own world. I worry about the father’s world. The son and holy ghost can go their own way.”

here-and-now, yet also

but in the crimson

When he was seventeen, James was drafted and became that rarest of World War II veterans: a Code Talker.