Get a Name!. 10 Rules to Create A Great Brand Name

People are attracted not to big companies but to strong brands. The size of the company does not automatically mean it hires people more easily. The strength of the brand is what matters.

He and his team came to the conclusion that the brand played a big part.

Intel is a strong brand and computer makers want to be associated with it. They want people to see the “Intel Inside” logo on their computers.

Similarly for B2B brands: Intel is a strong brand.

These brands speak success.

Why do people wear Rolex, drive Mercedes-Benz and put on Hugo Boss suits?

People want to be associated with successful people and to be seen using the best brands because it says something about them.

There are more people who prefer to buy from leading – meaning, strong – brands so if you have a strong brand, it would be easier for you to acquire new customers.

A STRONG BRAND MAKES IT EASIER TO RETAIN CUSTOMERS

Basically, what this means is that there are two types of customers: Those who may not necessarily buy from leading brands and the others, who tend to buy from leading brands.

They are the trendsetters. The other 95 per cent of buyers are imitators: They buy what other people buy.