Maslow, A. H. Motivation and Personality. New York: Harper and Row, 1954.
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Classifying Fallacies Logically", Ludwig F. Schlecht, Teaching Philosophy, March, 1991, 14:1, p.53-65
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The "FALSE DILEMMA" deception.
This deception often presents an argument so horrible that it is an unacceptable alternative, and the speaker's argument is presented as the only alternative.