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Steve Blank

The Startup Owner's Manual

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  • Ilya Novikovhar citeretfor 8 år siden
    Customer Development is damn hard work. You can’t fake it. You can’t just do the slides or “do” the process in a weekend. It’s a full-time, full-body-contact sport. It’s a long-term commitment to changing the way a startup is built. But it’s also proven to increase the chances of startup success.
  • erinaekaterinahar citeretfor 4 år siden
    It offered a reexamination of the existing product-introduction process and delineated a radically different method that brings customers and their needs headfirst into the process long before the launch.
  • Eugenia Tarakanovahar citeretfor 6 år siden
    Business Plan is a document written by existing companies to describe and launch follow-on or adjacent market products. It was mistakenly used for startups for decades until it was realized that no business plan survives first contact with customers.
  • Ilya Novikovhar citeretfor 8 år siden
    The initial product specification comes from the founders’ vision, not the sum of a set of focus groups.
  • Ilya Novikovhar citeretfor 8 år siden
    The fear of making a move before the last detail is nailed down is one of the biggest problems existing companies have when they need to learn how to search.
  • Ilya Novikovhar citeretfor 8 år siden
    Unlike existing companies that fire executives when they fail to match a plan, we keep the founders and change the model.
  • Ilya Novikovhar citeretfor 8 år siden
    In large companies, the mistakes just have additional zeros in them.
  • Ilya Novikovhar citeretfor 8 år siden
    measuring progress against a product launch or revenue plan is simply false progress
  • Ilya Novikovhar citeretfor 8 år siden
    Relentless execution without knowing what to execute is a crime.
  • Ilya Novikovhar citeretfor 8 år siden
    Today, after half a century of practice, we know unequivocally that the traditional MBA curriculum for running large companies like IBM, GM and Boeing does not work in startups. In fact, it’s toxic.
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