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Andy Maslen

Write to Sell. The ultimate guide to great copywriting

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  • Charlottehar citeretfor 4 år siden
    benefit is anything that your product or service does to make your reader's life easier. Here's a list of benefits
  • Charlottehar citeretfor 4 år siden
    What WILL happen if the reader DOES do what you want?
    What WON'T happen if the reader DOES do what you want?
    What WILL happen if the reader DOESN'T do what you want?
    What WON'T happen if the reader DOESN'T do what you want?
  • Charlottehar citeretfor 4 år siden
    A simple but effective way to show your reader what your product does for them is to use the opening phrase, “Picture the scene …
  • Charlottehar citeretfor 4 år siden
    We want to paint a picture for our reader. Of life with our product, and life without
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    show, don't tell
  • Charlottehar citeretfor 4 år siden
    It means focusing on benefits, not features
  • Charlottehar citeretfor 4 år siden
    sell, don't tell
  • Charlottehar citeretfor 4 år siden
    does for your reader
  • Charlottehar citeretfor 4 år siden
    Now that you've started to figure out the true nature of what you're selling, you are in a far stronger position when you want to write about it. Instead of simply describing what you're selling, you can describe what it
  • Charlottehar citeretfor 4 år siden
    Make them look good? Make them look successful
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