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Daniel Richardson

Social Psychology For Dummies

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Written for psychology students, Social Psychology For Dummies is an accessible and entertaining introduction to the field. Social Psychology For Dummies follows a typical university course, which makes it the perfect reference if you're in need of a clear (and enjoyable) overview of the topic. Whether you plan is to get ahead of the game or make up for lost time, we have you covered.
Online accessible review questions for each chapter are available to consolidate learning.
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  • shrdhbhatia6har citeretfor 8 år siden
    Personality psychology is sometimes called the psychology of individual differences. Its goal is to measure and quantify the ways in which we differ from one another.
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  • shrdhbhatia6har citeretfor 8 år siden
    The principle tools of personality psychology are questionnaires and surveys. Researchers ask participants to answer a large number of questions about their behaviour, habits, likes and dislikes. Then the researchers perform statistical analyses on the answers (called factor analysis) to see if there are consistent patterns.
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    • shrdhbhatia6har citeretfor 8 år siden
      Personality psychology is sometimes called the psychology of individual differences. Its goal is to measure and quantify the ways in which we differ from one another
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