Design of Business: Why Design Thinking is the Next Competitive Advantage

For another perspective on the path through the knowledge funnel, see “Hunches, Heuristics, and Algorithmics: A Quick Note.”)

removed.
Kroc relentlessly stripped away uncertainty, ambiguity, and judgment from the processes that emerged from the McDonald brothers’ original insight. And by fine-tuning the formula

In every phase of McDonald’s operations, judgment was removed, possibilities were removed, and variety was removed

How and what did Californians want to eat when they set out in their Fords and Buicks and Studebakers in determined pursuit of sun and surf

There is good news and bad news about the future. The bad news is that a year from now is the future and, from a proof standpoint, what happens then is irrelevant. The good news is that a year from now, that year is the past.

Design is not art; it is about pragmatic compromise rather than perfection. Behind the apparent chaos is discipline. It just appears as chaos because the calculus is different than that of other disciplines.

predilection gap
Reliability Versus Validity:A Note on Pr

a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

Product design, he says, “has to push the envelope to the point where it seems like you’re making a mistake.” He argues that you have to strive to make a leap far beyond what is possible at the moment. “It has to be audacious from a technical point of view,” he says. “When a little company in Canada decides to build a cellular radio and to build it better than the people who birthed cellular radio—notably Motorola and Ericsson at the time—that’s a big, audacious goal.”

also about making things work beautifully. Design is about moving knowledge along the funnel, starting from the mystery of how to enable and enhance communication in a mobile age. At RIM, design is abo