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Otis Maxwell

Copywriting that Gets RESULTS!

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OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs’ ears into silk purses throughout a 23-year copywriting career.

He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web.

Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets…or Not marketing blog (www.otismaxwell.com).
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130 trykte sider
Oprindeligt udgivet
2012

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  • valeriasoriahar citeretfor 7 år siden
    Couple this with your guarantee that proves there is absolutely no reason NOT to say yes.
    Include a limited time offer if you have one, or penalty for NOT responding. (Only 25 attendees can be accommodated to insure personal attention to each student! This guide is available in very limited quantities and when they’re gone,
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    • valeriasoriahar citeretfor 7 år siden
      One answer is research—which can come from talking to a sales rep or product manager, reading up on the industry you’re selling to, or ideally from information in a good creative brief.
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      • valeriasoriahar citeretfor 7 år siden
        Remember, prospects may evaluate a product logically but their ultimate buying decision will always be emotiona
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