Transform Your Communication Skills

Structuring a Conventional Presentation

Briefly outlining the purpose of the meeting, the ground you’ll cover, the expected length of time it will take and your decision as to where and when questions will be addressed buys time for your workmates to leave their issues outside the door and engage with you.

the purpose of the presentation would be to inspire or motivate or educate the audience on what their part is in the campaign, to explain their roles in the proceedings and describe the sales and marketing support they’ll receive to ultimately achieve the key financial objectives

Speak to and for the Listener

eans you must consider the nature, status and role of the person who will be reading your piece and write accordingly

communicators have to ensure that there are no potential misunderstandings contained in the messages they’re transmitting by voice or writing

Begin with the end in mind.’
1. Visualise your ideal outcomes.
2. Make sure your message is clear and unambiguous – simple language, short sentences.
3. Keep it tight and to the point.
4. Define your call to action or specify the next steps and specify timelines

to make sure it ‘stands alone’ and is written in a way that doesn’t need you to be there to explain it

The golden rule

The more you can do to discipline your presentation or written document the better