en
Rob Cuesta

Funnel Hacks for Authors (Vol. 1)

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Remember when they told you all you need to do is write a book and you'll be rich? Still waiting? Follow along with six-time bestselling author Rob Cuesta, CEO of BrightFlame Books, as he builds two of the core funnels every author should put in place if they want to use their book to grow their business and make money:

A Reader Bonus funnel for building a list of readers who want to know more and are ready to take the first step with you.
A Free + Shipping funnel for building a list of motivated BUYERS who have spent that all-important first dollar with you.

Inside this idea-packed book, you'll find everything you need: sample emails, pre-built funnels, and pre-configured follow-up sequences you can import directly into the recommended tools, as well as examples from highly successful expert-authors.

With detailed full-color screenshots, and click-by-click instructions, Rob shows you how to get started with powerful but easy-to-use marketing tools for as little as $30/month.

So, why should you buy this book?

If you're an author or thinking of becoming an author, then you need this book because it sets out exactly how to build two of the core funnels every non-fiction author needs to have in place if they want to use their book to grow their business.
If you're not an author but you own a business. You still need funnelss. Even though the funnels in the book are built around a book, they will work just as well for any other lead magnet and low-cost offer.

Most business owners put off building marketing funnels because either they don't know what tools to use, they're worried about the cost, they don't know how to do it (and they're maybe a little scared of the technology), or they don't know what to write on the pages or in the emails.

Rob has your back:

Rob tells you exactly what software tools to use and gives you the links you need.
You can get started for as little as $30/month total, and both of the tools recommended have 14-day free trials, which is long enough to try out everything in the book.
Rob has built your funnels for you. All you have to do is follow the click-by-click instructions to load them into the software and tailor them to your business.
Rob has even written the follow-up emails. All you have to do is load them up (again, the book shows you how) and tailor them to your business.

And if you register your copy of the book, you'll get 2 weeks of free «Get Sh*t Done» email coaching to make sure you implement what's in the book.

It's as close to 'done for you' as a book can be!

PS. Remember: Rob has done all the 'heavy lifting' for you in the book: the funnels are built and the emails are written. All you have to do is tailor them to your business.

PPS. And register your book after buying to get 2 weeks of free Get Sh*t Done coaching
Denne bog er ikke tilgængelig i øjeblikket
294 trykte sider
Oprindeligt udgivet
2018
Udgivelsesår
2018
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Citater

  • Nurbol Shynybayhar citeretfor 4 år siden
    The soap opera sequence is a five-day email sequence.

    1) In the first email you’re going to be setting the stage: “This is what my life was like. And tomorrow let me tell you about the biggest challenge I had.”

    2) In the second you describe an obstacle that you faced at some point in your life (which is really about how you got into this business): “This is the biggest challenge I ever had. And tomorrow let me tell you how I got through it.”

    3) On day three you tell them about the epiphany you had that allowed you to get through that brick wall: “This is the realization I had, and tomorrow I’ll tell you about some benefits that I hadn’t expected.”

    4) On day four you tell them about the hidden benefits of solving the problem.

    5) Day five is the call to action with a deadline: “Here’s what you need to do, but it’s going away soon, so act now.”
  • Nurbol Shynybayhar citeretfor 4 år siden
    Another really interesting chapter upgrade is a video summary of the chapter, which I mentioned earlier in the book. This appeals to people’s innate desire for instant consumption. If, at the start of each chapter, you offer readers the option of simply watching a short video that summarizes what they’re about to read, most people will jump at it.

    Because they are seen as high-value and relevant, the conversion rate for chapter upgrades is very high. In a world where newsletters and free reports typically get 1-2% optin, chapter upgrades can get anything from 20-50% optin.

    And because of the variety of resources offered, even if a reader isn’t interested in the offer for one chapter, there’s a good chance one or more of the other offers will grab their attention.

    When you do this—when you create chapter-specific resources as bonuses—you’re building your bonus stack without having to think about it. By the time you’ve written ten chapters and created a bonus for each, you have ten bonuses you can list at the start and end of your book. And you can mention them as you go without annoying your readers or coming across as salesy.

    And by the way, you don’t have to create separate funnels for each chapter: send them to a single optin page and put all the bonuses on the delivery page.
  • Nurbol Shynybayhar citeretfor 4 år siden
    The idea of chapter upgrades is simple. In exchange for their contact details, you offer your reader a piece of bonus content that will enhance and supplement what they’ve just read. Unlike newsletters and free reports, it’s specifically designed to help them apply the information in the chapter.
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