Brand Zero: The complete branding guide for start -ups

to be guided by a properly sorted brand strategy

Jacky subscribes to Peter Drucker’s view that a business has only two basic functions, namely marketing and innovation.

These rules of naming have been published in the book Get A Name! 10 Rules To Create A Great Brand Name. Prior to writing Brand Zero, Jacky also authored B2B: 10 Rules To Transform Your Business Into A Brand.

These 13 strategies are outlined in the bestselling book Killer Differentiators: 13 Strategies To Grow Your Brand.

Jacky has also developed the 10 rules of naming which are now used to help StrategiCom’s clients create powerful brand names that stand out from the crowd.

His main expertise is in the area of differentiation in which he has developed the 13 strategies of differentiation that are used on all of StrategiCom’s clients.

Jacky joined StrategiCom in 2007 as a Principal Consultant where he continues to serve the Singapore business community by helping clients build stronger brands through effective differentiation.

Singapore, the government agency that is tasked to help Singapore companies internationalise successfully.

After seven years, he decided to try something different and landed up with the job of programme manager of branding for International Enterprise

joined an education software start-up in 1997 to head its marketing communications department and quickly helped the company to establish its new brand as a leader in e-learning programs for general education