en
Peter Friedman

The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

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  • Svitlana Tuchynskahar citeretfor 7 år siden
    found that because Apple’s millions of customers used the products a great deal more than Apple could, they helped the company build up an incredible knowledge base of what worked, what didn’t, and what to do about it. The
  • Svitlana Tuchynskahar citeretfor 7 år siden
    This is why it’s so important to create content that users care about—which is usually content about them, not you—and to engage them with ongoing conversation
  • Svitlana Tuchynskahar citeretfor 7 år siden
    Putting creative control in the hands of fans
  • Svitlana Tuchynskahar citeretfor 7 år siden
    The three primary customer benefits of social media are self-expression and sharing oneself; making and connecting with friends; and getting attention.
  • Svitlana Tuchynskahar citeretfor 7 år siden
    But the greatest power of social isn’t talking at people, or even one-on-one dialogue. It is creating a space where people get value from access to each other; where they get to express themselves, make friends, and get attention.
  • Svitlana Tuchynskahar citeretfor 7 år siden
    very good litmus test to see if your brand is be-ing social is whether or not your program is encouraging conversations among and with your customers—in other words, generating new connections and a whole bunch of dialogue between customers, not just responses to your posts. This is how we build relationships and affect how customers think and feel.
  • Svitlana Tuchynskahar citeretfor 7 år siden
    believed then and still do today that in the long run, you can make more money by selling less and helping more.
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