Never Eat Alone

Winston Churchill would tell us, preparation is — if not the key to genius — then at least the key to sounding like a genius.

Poverty, I realized, wasn't only a lack of financial resources; it was isolation from the kind of people that could help you make more of yourself

Each of us is now a brand.

Well, I can assure you that if you hide your accomplishments, they'll remain hidden. If you don't promote yourself, however graciously, no one else will

One lesson we learned from the experience is that your PR
campaign has to be realistic. More often than not, you will have to start small. You'll be forced to focus on your local paper, high school and college newsletters, or industry trade journals. Or perhaps just a white paper listed on some consulting company's Web site. The point is to light the fire

They have a job to do. If you can help them do their job better, or easier, they're going to love you

Send them information. Meet them for coffee. Call regularly to stay in touch

When I didn't know something, I was sure to pass him on to the person who did. If you are constantly apologizing with "Well, I am not the expert," people will believe you and wonder why you wasted their time

the most ethical

Keith Ferrazzi is defined as one of the most innovative and bottom line-focused marketers and CEOs in the world.