Big Data for Beginners

more data crosses the internet every second than was stored in the entire internet just 20 years ago

Target hired data analysts specifically for the understanding of patterns between purchased items through a number of variables that included - the time of day, the location of the store, number and types of items purchased, and consumer demographics.

vast majority of users believe big data will revolutionize business operations in the same way the Internet did. Almost eight in ten users agree that ‘companies that do not embrace big data will lose their competitive advantage and may

n organizations that are using big data today, users report overwhelming satisfaction with their results. Companies see big data as a catalyst for their transformation as digital enterprises, especially with bigger organizations. The bigger the organization, the better the results! This is due to bringing more disruptive data to the table, and is revolutionizing business today.

he Polaris Project, which is an anti-human trafficking organization based in the District of Columbia, has teamed up with Palantir Technologies. Palantir Technologies is a data analysis firm, which was designed to break through past traditions. Palantir Technologies ha

here has recently been a developed tool for analyzing social media texts. Weatherhead University Professor Gary King states, “There are now a billion social-media posts every two days… which represent the largest increase in the capacity of the human race to express itself at any time in the history of the world.” (Harvard Magazine) Statistical methods developed by King and his students, who tested his tool, make it possible to

ince Big Data is mainly used for patterns and correlations, the most important aspect to this science is simple. You must first know what the problem/issue is, then apply the use of Big Data to help solve the problem(s) associated with it. A person can find pattern

amit Sureka, vice president of decision analytics at EXL Service, says the best approach for small and medium sized businesses is to identify pain points and/or opportunity in areas in the context of customer analytics, marketing analytics, and web/mobile/social analytics.
Netflix is a big believer of using Big Data to help customers find and recommend other movies from their streaming services based

he results of having big data capabilities within a company can be the following; better customer experience, faster decisions, accuracy improvements, measurable progress, analytical processes, improving performance knowledge, planning/forecasting capabilities, data-driven marketing, reducing costs, process improvements, operational efficiencies, improving healthcare and public health, improving sports performance, improving science and research, improving security and law enforcement, as well as financial tradi

These are four of the driving factors that have assisted in the understanding of Big Data and what it brings into the business world!