Growth Hacker Marketing
- shaminidemellohar citeretfor 10 år siden
The role of the growth hacker is to ruthlessly optimize incoming traffic for success - Eliezer Diazhar citeretfor 2 år siden
reach
people in an effective,
scalable, and data-driven
way - Eliezer Diazhar citeretfor 2 år sidenmerged marketing into
their product development - Eliezer Diazhar citeretfor 2 år sidenanything that gets customers is marketing
- Eliezer Diazhar citeretfor 2 år sidenAt the core, marketing is lead generation. Ads drive awareness . . . to drive sales.
PR and publicity drive
attention . . . to drive sales.
Social media drives
communication . . . to drive sales - Eliezer Diazhar citeretfor 2 år sidenIf you can treat a book like a start-up, anything is game.
The - Eliezer Diazhar citeretfor 2 år sidenIf you know the Way broadly you will see it in everything
- Eliezer Diazhar citeretfor 2 år sidenRetention trumps
acquisition - Eliezer Diazhar citeretfor 2 år sidenwas obsessed with more,
more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach.
Scaling Retention and - Eliezer Diazhar citeretfor 2 år sidenthe focus needs to be on
improving customer
retention
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