Denne bog er ikke tilgængelig i streaming pt. men du kan uploade din egen epub- eller fb2-fil og læse den sammen med dine andre bøger på Bookmate. Hvordan overfører jeg en bog?
The role of the growth hacker is to ruthlessly optimize incoming traffic for success
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reach people in an effective, scalable, and data-driven way
Muchomachohar citeretfor 2 år siden
merged marketing into their product development
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anything that gets customers is marketing
Muchomachohar citeretfor 2 år siden
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
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If you can treat a book like a start-up, anything is game. The
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If you know the Way broadly you will see it in everything
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Retention trumps acquisition
Muchomachohar citeretfor 2 år siden
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Muchomachohar citeretfor 2 år siden
the focus needs to be on improving customer retention