A Joosr Guide to The Lean Start-Up by Eric Ries

In order to suit a customer’s needs, a product has to offer something the customer can’t get anywhere else. It has to convince them that the product is needed, or that it’s better than what they’re currently using.

to succeed, and to change the world. How exactly the company plans to change the world will vary from startup to startup, but every single company needs to identify their world-changing idea, as it acts as their ultimate goal.