A Technique for Producing Ideas – the simple five-step formula anyone can use to be more creative in business and in life!
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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
COMBINING OLD ELEMENTS With regard to the general principles which underlie the productions of ideas, it seems to me that there are two which are important.
Tarlan Asadlihar citeretfor 5 år siden
Do not make the mistake of holding your idea close to your chest at this stage. Submit it to the criticism of the judicious.
Irinahar citeretfor 5 år siden
But after a while you will reach the hopeless stage