capture this insight with the epithet the “App Generation.” An “app” or “application” is a software program, often designed to run on a mobile device, that allows the user to carry out one or more operations. As captured in the photograph here, apps can be narrow or broad, simple or grand, and in either case are tightly controlled by the individual or organization that designed the app. Apps can access tunes or the New York Times, enable games or prayers, answer questions or raise new ones. Crucially, they are fast, on demand, just in time. You might think of them as shortcuts: they take you straight to what you’re looking for, no need to perform a web search or, if determinedly old-fashioned, a search through your own memory.