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Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

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  • Valeriya Efanovahar citeretfor 7 år siden
    When was the last time you bought a brand new product that you didn’t learn about in an ad, or a magazine, or a commercial? Word of mouth is incredibly powerful as well, but odds are the person who told you about the cool new gadget learned about it from a type of ad
  • Valeriya Efanovahar citeretfor 7 år siden
    We sometimes forget that even though someone is trying to sell us something, they’re also making us aware of the new things that exist in the world.
  • Valeriya Efanovahar citeretfor 7 år siden
    Ever go to your mailbox and think to yourself “who actually reads junk mail”? The answer? Enough people for companies to keep sending us junk mail
  • Valeriya Efanovahar citeretfor 7 år siden
    With every transaction, publishers are mining and exporting that rarest of rare resources, trust.
  • katiadolzhenkohar citeretfor 7 år siden
    No other form of advertising has the ability to track the effectiveness of ads so precisely.
  • katiadolzhenkohar citeretfor 7 år siden
    The fact is, that digital advertising started a cold war 20 years ago without even realizing it.
  • katiadolzhenkohar citeretfor 7 år siden
    I do not, however, love that digital advertising has essentially become big brother marketing.
  • danielamandrichar citeretfor 8 år siden
    After all, we may not like how ads are delivered to us, but the truth is, we need ads just as much as companies need us to see them.
  • danielamandrichar citeretfor 8 år siden
    How long do you think Facebook would last?
  • danielamandrichar citeretfor 8 år siden
    Let’s say that Facebook started charging $10 a month for being a member
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