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Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

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Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
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2014
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Citater

  • Valeriya Efanovahar citeretfor 7 år siden
    When was the last time you bought a brand new product that you didn’t learn about in an ad, or a magazine, or a commercial? Word of mouth is incredibly powerful as well, but odds are the person who told you about the cool new gadget learned about it from a type of ad
  • Valeriya Efanovahar citeretfor 7 år siden
    We sometimes forget that even though someone is trying to sell us something, they’re also making us aware of the new things that exist in the world.
  • Valeriya Efanovahar citeretfor 7 år siden
    Ever go to your mailbox and think to yourself “who actually reads junk mail”? The answer? Enough people for companies to keep sending us junk mail

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