An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one.
Set out clearly and concisely are simple fundamentals of business-knowledge:
— how to devise competitive strategy
— understanding markets
— constructing meaningful management accounts
— how to identify and apply vital ratios
— other important financial information
— key elements of leadership and management practise
Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.
