en
James Gilmore,Pine Joseph

The Experience Economy, Updated Edition

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Denne bog er ikke tilgængelig i øjeblikket
447 trykte sider
Oprindeligt udgivet
2011
Udgivelsesår
2011
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Citater

  • laksanaabadihar citeretfor 5 år siden
    So ask yourself, What ing word is being most neglected within our enterprise? Once you identify the opportunity, make it your focus for creating an engaging experience for your customers.
  • laksanaabadihar citeretfor 5 år siden
    Whereas commodities are fungible, goods tangible, and services intangible, experiences are memorable.
  • mail22801har citeretfor 7 år siden
    Finally, whereas commodities are natural, goods standardized, services customized, and experiences inherently personal, transformations are individual

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  • Mille Danmark Sørensen
    Fakta
    • 10
  • Kate Jensen
    Kommunikation
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