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Rand Paul

Thoughts on Design

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  • Edna Valeria Constantinohar citeretfor 4 år siden
    beautiful and the useful
  • Edna Valeria Constantinohar citeretfor 4 år siden
    That the separation of form and function, of concept and execution, is not likely to produce objects of esthetic value has been repeatedly demonstrated
  • Edna Valeria Constantinohar citeretfor 4 år siden
    Ideally, beauty and utility are mutually generative
  • Edna Valeria Constantinohar citeretfor 4 år siden
    The designer does not, as a rule, begin with some preconceived idea
  • Edna Valeria Constantinohar citeretfor 4 år siden
    breaking down of the complex material into its simplest components . . . the how, why, when, and where)
  • Настя gfdhhar citeretfor 4 år siden
    simplified, stylized, geometric, abstract, two-dimensional, flat, non-representational, non-mimetic
  • Никита Смотровhar citeretfor 4 år siden
    The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well
  • Никита Смотровhar citeretfor 4 år siden
    The symbol is thus the common language between artist and spectator
  • Никита Смотровhar citeretfor 4 år siden
    Because advertising art, in the end, deals with the spectator, and because it is the function of advertising to influence him, it follows that the designer’s problem is twofold: to anticipate the spectator’s reactions and to meet his own esthetic needs.
  • Никита Смотровhar citeretfor 4 år siden
    the material furnished him is often inadequate, vague, uninteresting, or otherwise unsuitable for visual interpretation, the designer’s task is to re-create or restate the problem.
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