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Rus Slater

Guide to Event Management

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    event initiation document (EID)
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    It is best to use a standardised form to document changes as this ensures that all the angles are covered.
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    (AIDA = Awareness, Interest, Desire, Action)
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    The justification may be ‘to generate £X million revenue by the sale of the properties forming the Glebe Meadow Development
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    justification is the aim of the overall activity
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    Objective for an Event Should Be Smart
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    car parking marshals
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    Any event must have a robust justification
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    it goes ahead to the satisfaction of all
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