100 Great Copywriting Ideas. From leading companies around the world

without selling, there’d be no markets. Without markets, there’d be no capitalism. Without capitalism, there’d be no democracy.

over and over

Tested Advertising Methods

Copywriting is a craft skill not an art form

Copywriting is a craft skill not an art form.

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

PERHAPS BECAUSE A lot of people who write copy do it because they love words, they can sometimes forget why they’re writing in the first place

REMEMBER, YOU’RE SELLING

Why this works is because from the reader’s perspective, the copy is all about them: their concerns, their motivations, their problems.