Al Ries,Laura Ries

The 22 Immutable Laws of Branding

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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240 trykte sider
Udgivelsesår
2009
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  • Yonkani Vegahar delt en vurderingfor 6 år siden
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    Un libro básico para mercadólogos, junto a los otros de los mismos autores.
    Conceptos, marcas y casos de estudio de construcción y posicionamiento de marca.

  • b5268012391har delt en vurderingfor 6 år siden
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    Las 22 leyes del branding buenas pero ya entrando a la parte del Internet se queda corto por todo el tiempo que ha pasado algunas predicciones se cumplieron otras no.

Citater

  • Вадим Мазурhar citeretsidste år
    The news media wants to talk about what’s new, what’s first, and what’s hot, not what’s better. When your brand can make news, it has a chance to generate publicity. And the best way to make news is to announce a new category, not a new product.
  • Вадим Мазурhar citeretsidste år
    The best way to generate publicity is by being first. In other words, by being the first brand in a new category.
  • Вадим Мазурhar citeretsidste år
    If you want to be rich, you have to do what rich people did before they were rich—you have to find out what they did to become rich. If you want to have a successful company, you have to do what successful companies did before they were successful.

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